* ստվերատուն,  կամերա օբսկուրա,  camera obscura

Camera Obscura is a darkened room with a small hole or lens at one side through which an image is projected onto a wall opposite the hole.

4PLUS cultural platform presents its new ready-to-wear collection “ԴԻՏԱՆ” (VIEWFINDER), aiming at promoting Armenian equivalents of photographic terms. 

Each of the photos and graphic illustrations on the blouses, featuring in the collection, reveals the photographic process the way an image is formed on a camera. 

Inspired by the glossary of the book Inquiries into Photography, the VIEWFINDER series is an attempt to provide basic knowledge to those interested in learning photography.   

The collection concept was developed by 4PLUS, in close collaboration with the illustrator Armine Shahbazyan and concept artist Harut Tumaghyan. 
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one-size-fits-all

unisex blouses 

available in limited pieces

100% cotton

made in Armenia

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With each purchase you will receive a postcard as a gift.